TY  - BOOK
AU  - ZIKMUND, WILIAM G.
TI  - Effective Marketing: Creating and Keeping Customers in an E-commerce World
SN  - 9780324063929
AV  - HF 5415 .Z53 2001 
PY  - 2002///
CY  - Australia
PB  - South Western
KW  - Marketing
ER  -