TY  - BOOK
AU  - Wells William.
AU  - Moriarty,Sandra.
AU  - Burnett,John.
TI  - Advertising principles & practice
SN  - 0131465600
AV  - HF 5823 .W455 2006 
PY  - 2006///
CY  - NewJersey
PB  - Pearson
KW  - Advertising
ER  -