TY  - BOOK
AU  - Kotler, Philip,
AU  - Armstrong, Gary
TI  - Principles Of Marketing
SN  - 9780136132370
AV  - HF5415 .K68 2008 
PY  - 2008///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
KW  - Marketing - Management
ER  -