TY  - BOOK
AU  - Anderson Rolph E.
AU  - Dubinsky
TI  - Personal selling: Achieving Customer Satisfaction and Loyalty
SN  - 0618260455
AV  - HF 5438.25 .A53 2004 
PY  - 2004///
CY  - USA
PB  - Prentice-Hall
KW  - Selling
KW  - Sales personnel
KW  - Customer relations
ER  -