TY  - BOOK
AU  - Shaw, Robert.
AU  -  Merrick , David.
TI  - Marketing payback: Is your marketing profitable
SN  - 9780273688846
AV  - HF 5415.S53 2005 
PY  - 2005///
CY  - London
PB  - Prentice Hall
KW  - Marketing
ER  -