TY  - BOOK
AU  - Hult, G. Tomas M.
AU  - Pride, William M.
AU  - Ferrell, O.C. 
TI  - Marketing
SN  - 9780538480567
AV  -  HF 5415.H85 2012 
PY  - 2012///
CY  - Spain
PB  - South-Western cengage learning
KW  - Marketing
ER  -