TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
AU  - McDaniel, Carl
TI  - Essentials of Marketing
SN  - 0324282923
AV  - HF 5415 .L36 2005 
PY  - 2005///
CY  - Mexico
PB  - Thomson South - Western
KW  - Marketing
ER  -