TY  - BOOK
AU  - Arens, William F.
AU  - Weigold, Michael F.
AU  - Arens, Christian
TI  - Contemporary Advertising and Intergrated Marketing Communications
SN  - 9780071220606
AV  - HF 5821 .A74 2011 
PY  - 2014///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Marketing
ER  -