TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
AU  - McDaniel, Carl.
TI  - MKTG 2
SN  - 9780324659801
AV  - HF 5410 .L36 2009 
PY  - 2009///
CY  - USA
PB  - South-Western Cengage
KW  - Marketing
ER  -