TY  - BOOK
AU  - Ferrell, O.C.
AU  - Hartline, Micheal D.
TI  - Marketing Strategy
SN  - 9780324362725
AV  - HF 5415.13 .F47 2008 
PY  - 2008///
CY  - Brazil
PB  - Thomson South - Western
KW  - Marketing - Management
ER  -