TY  - BOOK
AU  - Kotabe, Maasaki.
AU  -  Helsen, Kristian. 
TI  - Global marketing management
SN  - 9780471755272
AV  - HF 1416.K683 2008 
PY  - 2008///
CY  - New Jersey
PB  - John Wiley & sons
KW  - Export marketing-management
KW  - International business enterprises management
ER  -