TY  - BOOK
AU  - Burns, Alvin C.
AU  - Bush, Ronald F.
TI  - Marketing Research 
SN  - 9780137135998
AV  - HF 5415.2 .B87 2010 
PY  - 2010///
CY  - Boston
PB  - Pearson
KW  - Marketing research
KW  - Spss for windows
ER  -