TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,  O.C.
TI  - Marketing express
SN  - 9780538466813
AV  - HF 5415.P75 2011 
PY  - 2011///
CY  - Mexico
PB  - South-Western cengage learning
KW  - Marketing
ER  -