TY  - BOOK
AU  - Kerin, Roger, A and Peterson, Robert, A.
TI  - Strategic Marketing Problems: Cases and Comments
SN  - 9780136107071
AV  - HF 5415.135 .K47 2010 
PY  - 2010///
CY  - New Jersey
PB  - Pearson
KW  - Marketing
ER  -