Small business management : launching & growing entrepreneurial ventures / Justin G. Longenecker...[et al.].
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TextPublication details: USA: Cengage Learning, Inc, 2014.Edition: 17eDescription: xxiv, 706 pages : illustrations (chiefly color) ; 29 cmISBN: - 9781133947752 (hardback)
- 1133947751 (hardback)
- 658.022 23
- HD62.7 .L66 2014
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MACHAKOS UNIVERSITY LIBRARY Open shelf | HD 62.7 .L66 2014 (Browse shelf(Opens below)) | Available | 39248 |
Includes bibliographical references and index.
Part 1. Entrepreneurship : a world of opportunity. The entrepreneurial life -- Integrity and ethics : foundations for success in small business.
Part 2. Starting from scratch or joining an existing business. Starting a small business -- Franchises and buyouts -- The family business.
Part 3. Developing the new venture business plan. The business plan : visualizing the dream -- The marketing plan -- The organizational plan : teams, legal structures, alliances, and directors -- The location plan -- Understanding a firms financial statements -- Forecasting financial requirements -- A firm's sources of financing -- Planning for the harvest.
Part 4. Focusing on the customer : marketing growth strategies: Building customer relationships -- Product development and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global opportunities for small business.
Part 5. Managing growth in the small business. Professional management and the small business -- Managing human resources -- Managing operations -- Managing the firms assets -- Managing risk in the small business.
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