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Basic marketing: a global approach E. Jerome McCarthy [and] William D. Perreault

by McCarthy, Jerome E.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Irwin 1993Availability: Items available for loan: 1 Call number: HF 5415.13 .M369 1993.

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Applications in basic marketing: Clippings from the popular business press/ William D. Perreault, E. Jerome McCarthy.

by Perreault, William D, 2003 | McCarthy, Jerome E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New york: Mc Graw hill, 2003Availability: Items available for loan: 1 Call number: HF 5415.13 .P47 2003.

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