Ethnic marketing : accepting the challenge of cultural diversity
Material type: TextPublication details: London: Thomson Learning, 2005Description: xiv, 274p. Includes indexISBN: 1861529961Subject(s): Minority consumers | Target marketingLOC classification: HF 5415.17 .P57 2005Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY | HF 5415.17 .P57 2005 (Browse shelf (Opens below)) | Available | 94 |
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