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Marketing management : analysis, planning, and control / Philip Kotler.

by Kotler, Philip.

Series: The Prentice-Hall series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1984Availability: Items available for loan: 2 Call number: HF 5415.13 .K64 1984, ...

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Otto Kleppner's Advertising procedure / Thomas Russell, Glenn Verrill.

by Kleppner, Otto, 1899- | Russell, Thomas, 1941- | Verrill, Glenn.

Series: The Prentice-Hall series in marketingEdition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, NJ : Prentice-Hall, c1986Availability: Items available for loan: 1 Call number: HF5823.K45 1986.

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