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Being direct : making advertising pay / Lester Wunderman.

by Wunderman, Lester.

Edition: 1st ed.Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction Publication details: New York : Random House, c1996Online access: Contributor biographical information | Publisher description | Sample text Availability: Items available for loan: 1 Call number: HF 5810 .W86 1996.

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Successful direct marketing methods / Bob Stone.

by Stone, Bob, 1918-2007.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business Books, c1997Availability: Items available for loan: 1 Call number: HF 5415.126S757 1997.

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