| 000 | 00449nam a22001337a 4500 | ||
|---|---|---|---|
| 008 | 160804b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788131413999 | ||
| 050 | _aHF 5415 .E67 2008 | ||
| 100 |
_aGopalakrishnan, P S. _d2008 |
||
| 245 |
_aIntegrated Marketing Communication _bConcepts and Cases _cP S Gopalakrishnan |
||
| 260 |
_aIndia _bIUP _c2008 |
||
| 300 |
_ax,188p.:ill _bIncludes index |
||
| 942 |
_2lcc _cBOOKS _hHF 5415 .E67 2008 _01 |
||
| 999 |
_c12432 _d12432 |
||