| 000 | 01039cam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 12376206 | ||
| 005 | 20160809113026.0 | ||
| 008 | 010411s2002 njua b 001 0 eng | ||
| 010 | _a 2001024676 | ||
| 020 | _a0130328774 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823.K45 2002 _b.K45 2002 |
| 082 | 0 | 0 | _221 |
| 100 | 1 |
_aRussell, Thomas, _d1941- |
|
| 245 | 1 | 0 |
_aKleppner's advertising procedure / _cJ. Thomas Russell, W. Ronald Lane. |
| 250 | _a15th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c2002. |
||
| 300 |
_axix, 697 p. : _bill. (some col.) ; _c29 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aLane, W. Ronald, _d1940- |
|
| 700 | 1 |
_aKleppner, Otto, _d1899- _tAdvertising procedure. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBOOKS _hHF5823.K45 2002 |
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| 999 |
_c12968 _d12968 |
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