000 00528nam a2200169 4500
008 150528b xxu||||| |||| 00| 0 eng d
020 _a002421910X
050 _aHF 5415.2 .T83 1987
100 _aTull, Donald S.
_d1987
245 _aMarketing research :
_bmeasurement method
250 _a4th ed.
260 _aNew York:
_bMacmillan Publishing Company,
_c1987
300 _axvi, 845p.
_bIncludes index
650 _aMarketing research
700 _aHawkins, Del I
942 _2lcc
_cBOOKS
_hHF 5415.2 .T83 1987
999 _c1312
_d1312