000 | 01113cam a22003134a 4500 | ||
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001 | 12388168 | ||
005 | 20160810092506.0 | ||
008 | 010423s2002 maua b 001 0 eng | ||
010 | _a 2001024810 | ||
020 | _a0072398841 (hardback) | ||
020 | _a0071123121 | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF1416 _b.C375 2002 |
082 | 0 | 0 |
_a658.8/48 _221 |
100 | 1 | _aCateora, Philip R. | |
245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, John L. Graham. |
250 | _a11th ed. | ||
260 |
_aNew York : _bIrwin McGraw-Hill, _cc2002. |
||
300 |
_axxv, 694 p. : _bill. ; _c29 cm. |
||
440 | 4 | _aThe McGraw-Hill/Irwin series in marketing | |
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 | _aExport marketing. | |
650 | 0 | _aInternational business enterprises. | |
700 | 1 | _aGraham, John L. | |
906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBOOKS _hHF 1416 .C375 2002 |
||
999 |
_c13174 _d13174 |