| 000 | 00666nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 160917b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0256261253 | ||
| 050 |
_aHF 5415 _b.C6944 1998 |
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| 100 | _aCravens, David W. | ||
| 245 |
_aStrategic marketing management cases/ _cDavid W.Cravens,Charles W.Lamb,JR. and Victoria L.Crittenden |
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| 250 | _a6th ed. | ||
| 260 |
_aBoston Burr Ridge : _bThe Irwin/McGraw-Hill , _cc1999. |
||
| 300 |
_axvi,624p. :ill. _bIncludes bibliography and index. |
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| 650 |
_aMarketing _xCase studies. |
||
| 700 | _aLamb, Charles W. | ||
| 700 | _aCrittenden, Victoria L. | ||
| 942 |
_2lcc _cBOOKS _hHF 5415 .C6944 1998 |
||
| 999 |
_c13774 _d13774 |
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