000 nam a22 7a 4500
999 _c15476
_d15476
008 161101b xxu||||| |||| 00| 0 eng d
020 _a0071214690
050 _aHF 5415.33 .U6H38 2004
100 _aHawkins,Del.L
245 _aConsumer behavior :
_bbuilding marketing strategy 9/e /
_cDel.L Hawkins ,Roger J.Best ,Kenneth A.Coney and Eric C.Koch
250 _a9th ed.
260 _aBoston :
_bMcGraw-Hill ,
_cc2004
300 _axxvi, 792p. :
_bill. ;
_c24cm
_eCD-ROM
_fcm
_g12
500 _aIncludes appendix and index.
650 _aConsumer behavior
_zUnited States
650 _aMarket Surveys
_zUnited States
650 _aConsumer behavior
_zUnited States
700 _aBest,Roger J.
700 _aConey,Kenneth A.
700 _aKoch,Eric C.
942 _2lcc
_cBOOKS
_hHF 5415.33 .U6H38 2004