| 000 | 01460cam a22003494a 4500 | ||
|---|---|---|---|
| 999 |
_c28709 _d28709 |
||
| 001 | 14146214 | ||
| 005 | 20170315155418.0 | ||
| 008 | 051019s2007 mauab b 001 0 eng | ||
| 010 | _a 2005055463 | ||
| 020 | _a0072999896 (alk. paper) | ||
| 020 | _a0073215740 | ||
| 020 | _a9780072999891 | ||
| 020 | _a9780073215747 | ||
| 035 | _a(OCoLC)ocm62161345 | ||
| 040 |
_aDLC _cDLC _dYDX _dBAKER _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.K452 2007 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aMarketing : _bthe core / _cRoger A. Kerin, Steven W. Hartley, William Rudelius. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2007. |
||
| 300 |
_axxxiii, 425, G5, CN16, CR2, I28 p. : _bill. (chiefly col.), col. map ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (p. CN-CN16) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aHartley, Steven William. | |
| 700 | 1 | _aRudelius, William. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0665/2005055463-t.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0665/2005055463-d.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOKS _hHF5415 .K452 2007 |
||