| 000 | 01413cam a2200349 a 4500 | ||
|---|---|---|---|
| 999 |
_c28717 _d28717 |
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| 001 | 15157499 | ||
| 005 | 20170316105724.0 | ||
| 008 | 080128s2009 mauabd 001 0 eng | ||
| 010 | _a 2008002053 | ||
| 020 | _a9780073404721 (alk. paper) | ||
| 020 | _a0073404721 (alk. paper) | ||
| 020 | _a9780077265892 (looseleaf ed.) | ||
| 020 | _a0077265890 (looseleaf ed.) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415 _b.M29474 2009 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aMarketing / _cRoger A. Kerin, Steven W. Hartley, William Rudelius. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/IRWIN, _cc2009. |
||
| 300 |
_axlvii, 742 p. : _bcol. ill., map, charts ; _c29 cm. |
||
| 490 | 0 | _aMcgraw-Hill/Irwin series in marketing | |
| 500 | _aPrevious ed. entered under title. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aHartley, Steven William. | |
| 700 | 1 | _aRudelius, William. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip089/2008002053.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBOOKS _hHF5415 .M29474 2009 |
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