| 000 | 01687cam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | 22461170 | ||
| 003 | OSt | ||
| 005 | 20250630142225.0 | ||
| 008 | 220311s2023 caua b 001 0 eng d | ||
| 010 | _a 2022934596 | ||
| 020 | _a9781529778540 | ||
| 020 | _a9781529778533 | ||
| 035 | _a(OCoLC)on1350635349 | ||
| 040 | _aMksU0 | ||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.1263 _b.F685 2023 |
| 082 | 0 | 4 |
_a658.8/04 _223 |
| 100 | 1 |
_aFotiadis, Thomas, _eauthor. |
|
| 245 | 1 | 0 |
_aIndustrial marketing / _cThomas Fotiadis, Adam Lindgreen, George J. Siomkos, Christina Ö̈̈berg & Dimitris Folinas. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bRoutledge, _c2023 |
||
| 300 |
_axxxii, 365 pages : _bcolor illustrations ; _c24 cm |
||
| 504 | _aIncludes bibliographical references (pages 325-352) and index. | ||
| 520 | _a"An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR."--Publisher's description. | ||
| 650 | 0 | _aIndustrial marketing. | |
| 650 | 0 |
_aIndustrial marketing _vCase studies. |
|
| 650 | 0 | _aLogistics. | |
| 650 | 0 |
_aLogistics _vCase studies. |
|
| 700 | 1 |
_aLindgreen, Adam, _eauthor. |
|
| 700 | 1 |
_aSiomkos, George J. _q(George John), _eauthor. |
|
| 700 | 1 |
_aÖberg, Christina, _d1970- _eauthor. |
|
| 700 | 1 |
_aFolinas, Dimitris, _d1970- _eauthor. |
|
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _hHF5415.1263 .F685 2023 _cBOOKS |
||
| 999 |
_c32260 _d32260 |
||