| 000 | 00758nam a22002177a 4500 | ||
|---|---|---|---|
| 008 | 250701b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781032030364 | ||
| 050 |
_aHF5415 _b.G87 2023 |
||
| 100 | _aGursoy, Dogan. | ||
| 245 |
_aHospitality marketing : _bprinciples and practices / _cDogan Gursoy, Francis Buttle, David Bowie. |
||
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bRoutledge, _c2023. |
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| 300 |
_axvi, 402p : _bill: _c25cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_a Hospitality industry _xMarketing. |
||
| 650 | _aConsumer behavior. | ||
| 650 | _aDigital marketing. | ||
| 700 |
_aButtle, Francis, _eauthor. |
||
| 700 |
_aBowie, David, _eauthor. |
||
| 942 |
_2lcc _cBOOKS _hHF5415 .G87 2023 |
||
| 999 |
_c32265 _d32265 |
||