| 000 | 00832nam a22002297a 4500 | ||
|---|---|---|---|
| 008 | 250701b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781266090608 | ||
| 040 | _aMksU | ||
| 050 |
_aHF5823 _b .B45 2024 |
||
| 100 | _aBelch, George E. | ||
| 245 |
_aAdvertising and Promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch. |
||
| 250 | _a13th ed. | ||
| 260 |
_a New York : _bMcGraw‑Hill Education, _c2024. |
||
| 300 |
_axxxi, 759p. : _bill. ; _c28cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aAdvertising. | ||
| 650 | _aAdvertising and Promotion. | ||
| 650 | _aMarketing communications. | ||
| 650 | _aIntegrated marketing communication. | ||
| 700 |
_aBelch, Michael A., _eauthor. |
||
| 942 |
_hHF5823 .B45 2024 _2lcc _cBOOKS |
||
| 999 |
_c32267 _d32267 |
||