| 000 | 00638nam a2200181 4500 | ||
|---|---|---|---|
| 008 | 151015b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780471755272 | ||
| 050 | _aHF 1416.K683 2008 | ||
| 100 |
_aKotabe, Maasaki. _d2008 |
||
| 245 |
_aGlobal marketing management/ _cMaasaki Kotabe and Kristian Helsen |
||
| 250 | _a4th ed. | ||
| 260 |
_aNew Jersey; _bJohn Wiley & sons, _c2008. |
||
| 300 |
_axxii,682 p. : ill.; 28 cm _bIncludes index. |
||
| 650 | _aExport marketing-management. | ||
| 650 | _aInternational business enterprises management. | ||
| 700 | _a Helsen, Kristian. | ||
| 942 |
_2lcc _cBOOKS _hHF 1416.K683 2008 |
||
| 999 |
_c8974 _d8974 |
||