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Branding Demystified:

Verma, V Harsh, 2010.

Branding Demystified: Plans to Payoffs/ Harsh V. Verma - India: Sage publications, 2010. - xi,249p.ill. Includes bibliographical reference. p. cm

ISBN: 9788132102342

Subjects--Topical Terms:
Branding (Marketing) Management.
Communication in marketing. I. Title.

LC Class. No.: HF 5415.1255. V47 2010

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