Branding Demystified: (Record no. 11127)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00580nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160504b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132102342 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1255. V47 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Verma, V Harsh, |
| Dates associated with a name | 2010. |
| 245 ## - TITLE STATEMENT | |
| Title | Branding Demystified: |
| Remainder of title | Plans to Payoffs/ |
| Statement of responsibility, etc. | Harsh V. Verma |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India: |
| Name of publisher, distributor, etc. | Sage publications, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,249p.ill. |
| Other physical details | Includes bibliographical reference. |
| Dimensions | p. cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. I. Title. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Reference Material |
| Classification part | HF 5415.1255 .V47 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | 04/05/2016 | purchasing | HF 5415.1255 .V47 | 318 | 31/05/2019 | 04/05/2016 | Reference Material |