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Marketing research :

Hair, Joseph F.

Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 4th ed. - Boston : McGraw-Hill Irwin, c2009. - xxiv, 690 p. : col. ill. ; 27 cm.

Subtitle on 3rd ed., 2006 varies.

Includes bibliographical references (p. 651-661) and indexes.

ISBN: 9780073404707 (alk. paper) 0073404705 (alk. paper)

LCCN: 2008039035

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .H258 2009

Dewey Class. No.: 658.8/3

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