Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

By: Hair, Joseph FContributor(s): Bush, Robert P | Ortinau, David JMaterial type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 4th edDescription: xxiv, 690 p. : col. ill. ; 27 cmISBN: 9780073404707 (alk. paper); 0073404705 (alk. paper)Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .H258 2009Online resources: Table of contents only
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Open shelf 		HF 5415.2 .H258 2009 (Browse shelf (Opens below)) Available 20802

Subtitle on 3rd ed., 2006 varies.

Includes bibliographical references (p. 651-661) and indexes.

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