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Services marketing :

Bruhn, Manfred.

Services marketing : managing the service value chain / Manfred Bruhn and Dominik Georgi. - Harlow, England ; New York : Financial Times/Prentice Hall, 2006. - xxvi, 478 p. : ill. ; 25 cm.

Includes bibliographical references (p. 449-466) and index.

ISBN: 0273681575 9780273681571

LCCN: 2005053044

Subjects--Topical Terms:
Service industries--Marketing--Management.
Customer services--Marketing--Management.
Business logistics--Management.

LC Class. No.: HD9980.5.B78 2006 / .B78 2006

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