Services marketing : managing the service value chain / Manfred Bruhn and Dominik Georgi.

By: Bruhn, ManfredContributor(s): Georgi, DominckMaterial type: TextTextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2006Description: xxvi, 478 p. : ill. ; 25 cmISBN: 0273681575; 9780273681571Subject(s): Service industries -- Marketing -- Management | Customer services -- Marketing -- Management | Business logistics -- ManagementDDC classification: LOC classification: HD9980.5.B78 2006 | .B78 2006
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
HD9980.5.B78 2006 (Browse shelf (Opens below)) Available 1626

Includes bibliographical references (p. 449-466) and index.

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