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Marketing :

Armstrong, Gary

Marketing : an introduction / Gary Armstrong, Philip Kotler. - 6th ed. - Upper Saddle River, NJ : Prentice Hall, c2003. - 1 v. (various pagings) : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)

Includes bibliographical references and indexes.

System requirements for accompanying CD-ROM: Windows 95 or higher; Mac OS 7.6 or later.

ISBN: 0130351334 (pbk.)

LCCN: 2001050074

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K625 2003

Dewey Class. No.: 658.8

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