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Essentials of marketing/

Lamb, Charles W.

Essentials of marketing/ Charles W. Lamb, Joseph F.Hair and Carl Mcdaniel. - 6th ed. - Australia : South-WesternCengage Learning ; 2009. - xxx, 546p. : ill. ; 28cm.

Includes bibliography and index.

ISBN: 9780324580006 0324580002

Subjects--Topical Terms:
Marketing--textbooks.

LC Class. No.: HF 5415 / .L36 2009

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