Essentials of marketing/ (Record no. 14251)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00677nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160928b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324580006 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324580002 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .L36 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing/ |
| Statement of responsibility, etc. | Charles W. Lamb, Joseph F.Hair and Carl Mcdaniel. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | South-WesternCengage Learning ; |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 546p. : |
| Other physical details | ill. ; |
| Dimensions | 28cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliography and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | textbooks. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Hard Covered Materials |
| Classification part | HF 5415 .L36 2009 |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | Open shelf | 28/09/2016 | Donation(BFA) | 3 | HF 5415 .L36 2009 | 25740 | 22/10/2021 | 12/10/2021 | 28/09/2016 | Hard Covered Materials |