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Essentials of marketing/

Lamb, Charles W.

Essentials of marketing/ Charles W. Lamb, Joseph F. Hair and Carl McDaniel. - Australia : South-Western Centage Learning ; 2012. - xxiii, 648p. : ill. ;

Includes index.

ISBN: 9780538478342 0538478349

Subjects--Topical Terms:
Marketing.
Marketing--management.

LC Class. No.: HF 5415 / .L36 2012

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