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Consumer behavior :

Hawkins,Del.L

Consumer behavior : building marketing strategy 9/e / Del.L Hawkins ,Roger J.Best ,Kenneth A.Coney and Eric C.Koch - 9th ed. - Boston : McGraw-Hill , c2004 - xxvi, 792p. : ill. ; 24cm CD-ROM cm 12

Includes appendix and index.

ISBN: 0071214690

Subjects--Topical Terms:
Consumer behavior--United States
Market Surveys--United States
Consumer behavior--United States

LC Class. No.: HF 5415.33 .U6H38 2004

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