Consumer behavior : (Record no. 15476)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161101b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071214690 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.33 .U6H38 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins,Del.L |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior : |
| Remainder of title | building marketing strategy 9/e / |
| Statement of responsibility, etc. | Del.L Hawkins ,Roger J.Best ,Kenneth A.Coney and Eric C.Koch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill , |
| Date of publication, distribution, etc. | c2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 792p. : |
| Other physical details | ill. ; |
| Dimensions | 24cm |
| Accompanying material | CD-ROM |
| Type of unit | cm |
| Size of unit | 12 |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| Geographic subdivision | United States |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market Surveys |
| Geographic subdivision | United States |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| Geographic subdivision | United States |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Best,Roger J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Coney,Kenneth A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Koch,Eric C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Hard Covered Materials |
| Classification part | HF 5415.33 .U6H38 2004 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | Open shelf | 01/11/2016 | Donation(BFA) | 1 | HF 5415.33 .U6H38 2004 | 24271 | 05/11/2024 | 23/10/2024 | 01/11/2016 | Hard Covered Materials |