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Integrated marketing communication :

Gopalakrishnan, P. S. - ed. 2008

Integrated marketing communication : concepts & cases - India: I.U.P, 2008 - x, 186p. :ill. Includes bibliographical references and index

ISBN: 8131413993

Subjects--Topical Terms:
Communication in marketing

LC Class. No.: HF 5415.13 .G67 2008

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