Integrated marketing communication : concepts & cases
Material type: TextPublication details: India: I.U.P, 2008Description: x, 186p. :ill. Includes bibliographical references and indexISBN: 8131413993Subject(s): Communication in marketingLOC classification: HF 5415.13 .G67 2008Item type | Current library | Call number | Status | Date due | Barcode |
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Hard Covered Materials | MACHAKOS UNIVERSITY LIBRARY | HF 5415.13 .G67 2008 (Browse shelf (Opens below)) | Available | 1553 |
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