Market-based management :
Best, Roger J. 2004-
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, 2004. - xxv, 401 p. : ill. ; 24 cm.
Includes bibliographical references and index.
013008218X
2002192950
Marketing--Management.
HF5415.13 .B47 2004
658.8
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, 2004. - xxv, 401 p. : ill. ; 24 cm.
Includes bibliographical references and index.
013008218X
2002192950
Marketing--Management.
HF5415.13 .B47 2004
658.8