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Market-based management : strategies for growing customer value and profitability / Roger J. Best.

By: Best, Roger J, 2004-Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2004Edition: 3rd edDescription: xxv, 401 p. : ill. ; 24 cmISBN: 013008218XSubject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 .B47 2004

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY Technical section	HF5415.13 .B47 2004 (Browse shelf (Opens below))	Available		33327

Includes bibliographical references and index.

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