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Contemporary marketing plus/

Boone, Louis E. 1995

Contemporary marketing plus/ Louis E. Boone, David L. Kurtz. - 8th ed. - London: The dryden press, 1995. - xxxii, 737, [91]p.: ill.; 28cm.

Includes bibliographical references and index.

ISBN: 0030976014

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 .B66 1995

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