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Contemporary marketing :

Boone,Louis E.

Contemporary marketing : plus / Louis E Boone; David L Kurtz - 8th ed. - Fort Worth : Dryden Press, ©1995. - xxxii,737p. : ill. ; 28cm

includes index.

ISBN: 9780030976018

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 .B66 1995

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