Contemporary marketing : (Record no. 27859)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170211b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780030976018 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 .B66 1995 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boone,Louis E. |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary marketing : |
| Remainder of title | plus / |
| Statement of responsibility, etc. | Louis E Boone; David L Kurtz |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Fort Worth : |
| Name of publisher, distributor, etc. | Dryden Press, |
| Date of publication, distribution, etc. | ©1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii,737p. : |
| Other physical details | ill. ; |
| Dimensions | 28cm |
| 500 ## - GENERAL NOTE | |
| General note | includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kurtz,David L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Hard Covered Materials |
| Classification part | HF5415 .B66 1995 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | Technical section | 11/02/2017 | Donation(BFA) | HF5415 .B66 1995 | 35764 | 06/06/2018 | 11/02/2017 | Hard Covered Materials |